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Tribune and Local TV to Partner in St. Louis and Denver
Local Marketing and Shared Services Agreements Create More News and Programming Choices
Last update: 5:15 p.m. EDT Sept. 16, 2008
CHICAGO and CINCINATI, Sept 16, 2008 /PRNewswire via COMTEX/ -- In a move that refocuses programming and news on the needs of the local community, Tribune Company and Local TV Holdings, LLC today announced that they have reached an agreement in principle to enter into a local marketing agreement for their television stations in Denver and a shared services agreement for their television stations in St. Louis. These agreements will enable the stations to stagger news, programming and community affairs programs so that viewers have more options to fit their increasingly hectic lifestyles. In Denver, the agreements will involve KDVR (Local TV/FOX) and KWGN (Tribune/CW). In St. Louis, KPLR (Tribune/CW) and KTVI (Local TV/FOX) will enter a shared services arrangement.
The agreements will allow the stations to locate in the same facility, use combined news operations and share certain programming. In St. Louis the stations will co-locate in the offices of KPLR and use one news room to produce nine hours of news every day, with no overlap.
"People today need local news programs throughout the day, not just in the morning, the early evening and at 9 or 10 pm.," said Spencer Koch, Market Manager for St. Louis and long time general manager of KTVI. "The June and Ward Cleaver world of working 9 to 5, with dinner at 5:30 while tuning in the local news is long gone. By joining with KPLR, we can combine the best of both stations in news gathering and production. If the people of St. Louis want to watch news, they will find it on Channel 2 (KTVI) or Channel 11 (KPLR). We are working to our audience's schedule, not ours."
KPLR recently launched an hour-long local newscast at 7 p.m. News at 7 is one of the only prime time newscasts in the country, and the only one in St. Louis.
Local Marketing and Shared Services Agreements Create More News and Programming Choices
Last update: 5:15 p.m. EDT Sept. 16, 2008
CHICAGO and CINCINATI, Sept 16, 2008 /PRNewswire via COMTEX/ -- In a move that refocuses programming and news on the needs of the local community, Tribune Company and Local TV Holdings, LLC today announced that they have reached an agreement in principle to enter into a local marketing agreement for their television stations in Denver and a shared services agreement for their television stations in St. Louis. These agreements will enable the stations to stagger news, programming and community affairs programs so that viewers have more options to fit their increasingly hectic lifestyles. In Denver, the agreements will involve KDVR (Local TV/FOX) and KWGN (Tribune/CW). In St. Louis, KPLR (Tribune/CW) and KTVI (Local TV/FOX) will enter a shared services arrangement.
The agreements will allow the stations to locate in the same facility, use combined news operations and share certain programming. In St. Louis the stations will co-locate in the offices of KPLR and use one news room to produce nine hours of news every day, with no overlap.
"People today need local news programs throughout the day, not just in the morning, the early evening and at 9 or 10 pm.," said Spencer Koch, Market Manager for St. Louis and long time general manager of KTVI. "The June and Ward Cleaver world of working 9 to 5, with dinner at 5:30 while tuning in the local news is long gone. By joining with KPLR, we can combine the best of both stations in news gathering and production. If the people of St. Louis want to watch news, they will find it on Channel 2 (KTVI) or Channel 11 (KPLR). We are working to our audience's schedule, not ours."
KPLR recently launched an hour-long local newscast at 7 p.m. News at 7 is one of the only prime time newscasts in the country, and the only one in St. Louis.
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