Even for the LCs on the board, this is a worthy read. It's surprising and kind of funny. Consider the following:

Nonetheless, Schmidt says he won't allow the campaign to get thrown off by momentary distractions and pundits shooting from the hip. To that end, he and his colleagues have developed what they jokingly call the "Dave Gergen theory of the campaign" -- a metaphor for all talking heads.

Gergen, a veteran of four presidential administrations, is a frequent pundit on cable news. If senior members of the campaign disagree on a strategic move, they watch what Gergen has to say. They then do the opposite.
http://www.washingtonpost.com/wp-dyn...2003960_3.html