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GM closes 4 plants, admits shift in consumer preferences

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  • GM closes 4 plants, admits shift in consumer preferences


    NEW YORK (CNNMoney.com) -- General Motors announced plans Tuesday to shut four truck and SUV plants that employ thousands of workers, saying high gas prices are here to stay - and, with them, consumers' growing preference for more fuel efficient vehicles.

    At a news conference in Wilmington, Del., GM Chairman and CEO Rick Wagoner announced plans to roll out more fuel-efficient vehicles, including approval to start the production process on a vehicle that can run gas-free for trips up to 40 miles.

    But the plant closing plans - and Wagoner's forecasts for oil and gas prices going forward - are a stunning admission from the nation's largest automaker that its long dependence on large SUVs and pickups for profit and sales is no longer a viable strategy for a company struggling to end losses from its North American operations.

    The plants to be closed include two U.S. facilities - the Moraine, Ohio plant that builds midsize SUVs, such as the Chevrolet Trailblazer and GMC Envoy and the Janesville, Wis., assembly line that builds large SUVs such as the Chevy Tahoe and Suburban and GMC Yukon. In addition, it plans to close a pickup plant in Oshawa, Canada, and a truck plant in Toluca, Mexico.

    The Mexican plant that builds medium-duty trucks sold to businesses rather than consumers will close later this year. The other plants will close in 2009 and 2010, with sooner closings possible if sales do not improve. Each U.S. plant has about 2,500 employees.

    The company said it believes that high oil and gasoline prices will be the norm going forward, and that prices are likely to go higher due to strong global demand for oil.

    "These higher gasoline prices are changing consumer behavior and rapidly," said Wagoner. "We don't think this is a temporary spike or shift. We think it is permanent."

    Wagoner also said GM is looking at possibly selling its Hummer unit as part of a strategic review of the SUV brand based on military vehicles. The Hummer H3 mid-size SUV gets about 13 to 14 miles per gallon in city driving in the most recent EPA ratings. The H1 and H2 are larger vehicles on which EPA does not give mileage estimates.

    The brand has become the symbol to many members of the public of a gas-guzzling large U.S. vehicle.

    He also announced that GM has approved production of the Chevrolet Volt, a so-called plug-in hybrid vehicle that can run about 40 miles without any use of gasoline. The Volt will be built in GM's Hamtramck, Mich., plant and is due in showrooms by the end of 2010.

    "We believe it's the biggest step yet in our industry's move away from its historic, nearly complete reliance upon petroleum to power vehicles," he said. "We believe the Volt is an important investment for the future of our company and our shareholders."

    Ahead of the rollout of that new model, GM plans to increase production of some more fuel-efficient car models. It's adding a third shift at its Orion, Mich., plant to build more of the Chevy Malibu and Pontiac G6 models, as well as a third shift at a Lordstown, Ohio, plant that builds the compact Chevrolet Cobalt and Pontiac G5 models.

    It also plans a more fuel efficient gasoline engine for its small car models that will get about 9 miles per gallon more than current GM engines in the segment.

    The plans were announced ahead of GM's (GM, Fortune 500) annual meeting Tuesday in Wilmington. They followed similar plans unveiled last month by rival Ford Motor (F, Fortune 500), although Ford did not give details of plant closing plans.

    About 19,000 U.S. hourly employees had already agreed to take buyout and retirement bonuses to leave the company in recent months, but it had originally planned to replace most of those workers with lower-wage new hires who were not due the same expensive benefit package.
    Looks like $4.00/gal is the magic number for GM.
    25MM jobs in 10 years / 4% GDP Growth / Insurance for everybody / Schools flush with cash don't produce results
    Jan 2017: 4.7% U-3, 9.2% U-6, 62.7% LFPR, 5.2% Real Wages, 2.6% GDP, 19,827 DJIA, 2,271 S&P500, $2.316/gal

  • #2
    About time.

    Sometimes free market is the best way to really regulate manufacturing (note only to a certain extent).

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    • #3
      I agree, there is still a need for a suburban , but not a Tahoe and all of the derivatives. And to have 4 truck plants making 1500 trucks is not a reality any more. Moraine should have seen the writing on the wall. The Trailblazer was late to the market and will die a quite death.

      ** Official Lounge sponsor of Fulham and Detroit Lions**

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      • #4
        Glad to hear that they're just now getting around to this.

        Comment


        • #5
          Originally posted by Box & Won View Post
          Glad to hear that they're just now getting around to this.
          I agree. If they plan on being competitive in the future them and other car companies along with consumers are going to have to become cognitive that demand for fossil fuels is going to become more and more competitive and that there's only so much to go around. This equates to higher and higher prices and equates to conservation, alternative and more modern product choices.
          25MM jobs in 10 years / 4% GDP Growth / Insurance for everybody / Schools flush with cash don't produce results
          Jan 2017: 4.7% U-3, 9.2% U-6, 62.7% LFPR, 5.2% Real Wages, 2.6% GDP, 19,827 DJIA, 2,271 S&P500, $2.316/gal

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          • #6
            High crimes indeed.

            The GM execs should be taken behind the wall and shot. Ray Charles could see this trend coming for the last 10 years, yet GM went for the short term-face saving profits rather than build the company for the future.

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            • #7
              I know of two life long redneck boys who just a few years ago wouldn't be caught dead driving something other than a jacked up pick'up truck.

              One traded his rig in for a Volvo. The other a Honda.

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              • #8
                Originally posted by marco View Post
                http://money.cnn.com/2008/06/03/news...ex.htm?cnn=yes


                Looks like $4.00/gal is the magic number for GM.
                Actually, I'd say the impending CAFE legislation is more directly to blame. But yeah, the CAFE regs are in response to gas prices.

                -RBB

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                • #9
                  I think it sort of funny seeing all of the piling on. Were not the Gm Executives executing the American business model? Is it not the job of the exes to maximize profits for the share holders every year. I work in the auto industry so this is bad news for me, but don't all American business make the buck today and not worry about tomorrow?

                  ** Official Lounge sponsor of Fulham and Detroit Lions**

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