suggestions for a new name. Characteristically---mine is just too confusing. (Pullets are disgraceful reporters).
Rival PlatformsPosted on 07 April 2008 by Danielle Belton
A gaggle of ex-Post-Dispatch employees banded together this year to create Saint Louis Platform, an online news magazine filled with original reporting on the metro area. But strangely on Sunday the St. Louis Post-Dispatch announced their new editorial blog called The Platform.
Coincidence or not?
Platform Editor Margaret Wolf Freivogel weighed in Monday that the timing seemed “odd.”
“We’ve been operating under that name for a number of months,” she said, later adding, “You’d have to see what’s going on in the mind with the corporate headquarters.”
Because of the kerfuffle, Freivogel said the site will be changing its name to avoid confusion and a possible copyright drama. The Post-Dispatch has placed a trademark symbol near their blog’s name. While it’s unlikely that they have the trademark, Freivogel said it may demonstrate their intent.
“We’re just getting started and we’re at a point that we can change things pretty easy,” she said, adding she is “flattered that they like it.”
Freivogel said the non-profit site picked the name platform because of the word’s multiple meanings, referring to the technology platform of the internet, a platform for people to speak out on and Post-Dispatch Publisher Joseph Pulitzer’s platform statement, which was an “inspiration” to the site’s creators.
“But we feel like whether it was deliberate or not this is causing confusion about who we area. It makes it difficult for people to find us,” she said.
As for the site itself, Freivogel said it’s going well. They have a beta site up for people to peruse and give feedback on. They’ve already started posting original content and hope for the site to become a place for people to get information and voice their own opinions about St. Louis.
The St. Louis Platform, an online news source, has made a soft launch for viewers to see its format. It is gearing up for a full debut before summer. The Web site uses the slogan: “News That Matters.” It will operate five days a week with regular updates and could also post news on weekends, if warranted. The name Platform refers to the technology used and also to the first Joseph Pulitzer’s editorial credo. The effort will include explanatory journalism to provide depth to selected stories and issues.
http://stlplatform.org/
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