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Burke to pen protest letters on NHL ads
Canadian Press
9/23/2005 1:30:34 AM
TORONTO (CP) - The organization that led efforts two years ago to allow women to be members of the prestigious Augusta National golf club is now targeting the NHL.
Martha Burk, the chairwoman of the National Council of Women's Organizations, said she intends to write letters of protest to the league and to U.S. television network NBC over the NHL's advertising campaign, which is set to debut next week.
Burk called offensive a 30-second ad the NHL produced to trumpet its return to the ice.
The ad, which was unveiled Wednesday night during an event for the league's corporate partners, opens with a quote from a Chinese military philosopher. It shows a hockey player being dressed in his equipment by his female partner and ends with him walking to the ice. A young boy is shown cheering before the ad ends with the tagline My NHL.
Burk said the ad is ''offensive on many levels''.
''The woman is dressed provocatively and when she asks the player if he's ready, it's a double-entendre in my view,'' Burk said. ''She's in the ad as a groomer, a sex object.
''The commercial is clearly selling sex and violence and the last image in that commercial is a young boy watching this, so he's clearly the customer they're after, or it's a misguided attempt to draw in families.''
NHL spokeswoman Bernadette Mansur said she was surprised to Burk's reactions to the ad.
''This ad shows no disrespect for women,'' Mansur said. ''On the contrary, the woman is the spiritual and physical trainer for the `Warrior' and is his mentor.'' [/b][/quote]
Canadian Press
9/23/2005 1:30:34 AM
TORONTO (CP) - The organization that led efforts two years ago to allow women to be members of the prestigious Augusta National golf club is now targeting the NHL.
Martha Burk, the chairwoman of the National Council of Women's Organizations, said she intends to write letters of protest to the league and to U.S. television network NBC over the NHL's advertising campaign, which is set to debut next week.
Burk called offensive a 30-second ad the NHL produced to trumpet its return to the ice.
The ad, which was unveiled Wednesday night during an event for the league's corporate partners, opens with a quote from a Chinese military philosopher. It shows a hockey player being dressed in his equipment by his female partner and ends with him walking to the ice. A young boy is shown cheering before the ad ends with the tagline My NHL.
Burk said the ad is ''offensive on many levels''.
''The woman is dressed provocatively and when she asks the player if he's ready, it's a double-entendre in my view,'' Burk said. ''She's in the ad as a groomer, a sex object.
''The commercial is clearly selling sex and violence and the last image in that commercial is a young boy watching this, so he's clearly the customer they're after, or it's a misguided attempt to draw in families.''
NHL spokeswoman Bernadette Mansur said she was surprised to Burk's reactions to the ad.
''This ad shows no disrespect for women,'' Mansur said. ''On the contrary, the woman is the spiritual and physical trainer for the `Warrior' and is his mentor.'' [/b][/quote]
"Can't buy what I want because it's free...
Can't buy what I want because it's free..."
-- Pearl Jam, from the single Corduroy
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