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  • NHL's new slogan: My NHL

    QUOTE
    NHL re-launches with new ad campaign

    Canadian Press

    9/21/2005 7:34:16 PM

    NEW YORK (CP) - My NHL.

    That's the catchy slogan as the embattled league announced its new adverstising campaign at the Museum of Televison and Radio on Wednesday, attempting to re-launch after a labour battle wiped out the 2003-04 season.

    ''When the season begins on Oct. 5, we will celebrate the return of hockey, and honour the values, tradition and emotion of the game we all love,'' said NHL commissioner Gary Bettman. ''To salute those virtues, we have teamed with (ad agency) Conductor to create a marketing message that captures hockey's intensity, drama and power.''

    A series of TV commercials and print ads will be released next week. The TV spots will be packaged in a five-part story, the first of which depicts a hockey player preparing for a game with the backdrop of a mythical temple, like a Sumarai warrior getting ready for battle.
    Related Info

    Other spots then progress into players facing off head to head and giving fans an ice-level view of the game. The last commercial culminates with a celebration of the fans and the game, with a glimpse of the Stanley Cup.

    Fans can get a glimplse of the first TV spot at nhl.com.

    ''We wanted to get deep inside the soul of the game to reach the rabid fan who is starved for hockey and the casual fan who might have overlooked it,'' Thomas C. Cotton, president of Conductor, told the New York Times.

    The commercials are directed by Sam Bayer, a recent MTV Video Awards winner for his work on Green Day's Boulevard of Broken Dreams video.

    ''The powerful creative and high production value of the My NHL campaign is what sets it apart from any other sports marketing,'' said NHL Enterprises president Ed Horne. ''Both our clubs and our business partners have embraced the unique opportunity that this five-part story offers. The total reach, scope and impact of My NHL will be far greater than any previous NHL effort.''

    Notes: In other NHL news, new U.S. cable right-holder OLN has hired longtime colour commentator John Davidson to be their lead analyst on their Monday and Tuesday night games.

    [/b][/quote]

    "Can't buy what I want because it's free...
    Can't buy what I want because it's free..."
    -- Pearl Jam, from the single Corduroy

  • #2
    Fucked up the quote tags.

    Comment


    • #3
      QUOTE(GloveSaveandaBeauty @ Sep 21 2005, 09:15 PM) Quoted post

      Fucked up the quote tags.
      [/b][/quote]
      Get your fake ID, Fatty...

      "Can't buy what I want because it's free...
      Can't buy what I want because it's free..."
      -- Pearl Jam, from the single Corduroy

      Comment


      • #4
        Looks like the NHL discovered this thing called marketing.
        RIP Chris Jones 1971-2009
        You'll never be forgotten.

        Comment


        • #5
          QUOTE(*007* @ Sep 21 2005, 09:15 PM) Quoted post

          QUOTE(GloveSaveandaBeauty @ Sep 21 2005, 09:15 PM) Quoted post

          Fucked up the quote tags.
          [/b][/quote]
          Get your fake ID, Fatty...
          [/b][/quote]
          Take a sedative, Hero.

          How many more Lounge phrases can I work into my posts tonight?

          Comment


          • #6
            QUOTE(JWB @ Sep 21 2005, 09:16 PM) Quoted post

            Looks like the NHL discovered this thing called marketing.
            [/b][/quote]
            You see the commercial? They spent some cash for a change

            "Can't buy what I want because it's free...
            Can't buy what I want because it's free..."
            -- Pearl Jam, from the single Corduroy

            Comment


            • #7
              QUOTE(GloveSaveandaBeauty @ Sep 21 2005, 09:17 PM) Quoted post

              QUOTE(*007* @ Sep 21 2005, 09:15 PM) Quoted post

              QUOTE(GloveSaveandaBeauty @ Sep 21 2005, 09:15 PM) Quoted post

              Fucked up the quote tags.
              [/b][/quote]
              Get your fake ID, Fatty...
              [/b][/quote]
              Take a sedative, Hero.

              How many more Lounge phrases can I work into my posts tonight?
              [/b][/quote]
              There's a few more out there....

              Work in asscake

              "Can't buy what I want because it's free...
              Can't buy what I want because it's free..."
              -- Pearl Jam, from the single Corduroy

              Comment


              • #8
                QUOTE(*007* @ Sep 21 2005, 09:18 PM) Quoted post

                QUOTE(JWB @ Sep 21 2005, 09:16 PM) Quoted post

                Looks like the NHL discovered this thing called marketing.
                [/b][/quote]
                You see the commercial? They spent some cash for a change
                [/b][/quote]

                Haven't seen it yet.
                RIP Chris Jones 1971-2009
                You'll never be forgotten.

                Comment


                • #9
                  QUOTE(JWB @ Sep 21 2005, 09:19 PM) Quoted post

                  QUOTE(*007* @ Sep 21 2005, 09:18 PM) Quoted post

                  QUOTE(JWB @ Sep 21 2005, 09:16 PM) Quoted post

                  Looks like the NHL discovered this thing called marketing.
                  [/b][/quote]
                  You see the commercial? They spent some cash for a change
                  [/b][/quote]

                  Haven't seen it yet.
                  [/b][/quote]
                  Nhl.com....pretty tight

                  "Can't buy what I want because it's free...
                  Can't buy what I want because it's free..."
                  -- Pearl Jam, from the single Corduroy

                  Comment


                  • #10
                    QUOTE(*007* @ Sep 21 2005, 09:19 PM) Quoted post

                    QUOTE(JWB @ Sep 21 2005, 09:19 PM) Quoted post

                    QUOTE(*007* @ Sep 21 2005, 09:18 PM) Quoted post

                    QUOTE(JWB @ Sep 21 2005, 09:16 PM) Quoted post

                    Looks like the NHL discovered this thing called marketing.
                    [/b][/quote]
                    You see the commercial? They spent some cash for a change
                    [/b][/quote]

                    Haven't seen it yet.
                    [/b][/quote]
                    Nhl.com....pretty tight
                    [/b][/quote]

                    Not bad.

                    Not bad at all.
                    RIP Chris Jones 1971-2009
                    You'll never be forgotten.

                    Comment


                    • #11
                      QUOTE(JWB @ Sep 21 2005, 09:21 PM) Quoted post

                      QUOTE(*007* @ Sep 21 2005, 09:19 PM) Quoted post

                      QUOTE(JWB @ Sep 21 2005, 09:19 PM) Quoted post

                      QUOTE(*007* @ Sep 21 2005, 09:18 PM) Quoted post

                      QUOTE(JWB @ Sep 21 2005, 09:16 PM) Quoted post

                      Looks like the NHL discovered this thing called marketing.
                      [/b][/quote]
                      You see the commercial? They spent some cash for a change
                      [/b][/quote]

                      Haven't seen it yet.
                      [/b][/quote]
                      Nhl.com....pretty tight
                      [/b][/quote]

                      Not bad.

                      Not bad at all.
                      [/b][/quote]
                      You guys actually like that ad? [img]style_emoticons/<#EMO_DIR#>/huh.gif[/img]

                      Comment


                      • #12
                        QUOTE(GloveSaveandaBeauty @ Sep 21 2005, 09:24 PM) Quoted post

                        QUOTE(JWB @ Sep 21 2005, 09:21 PM) Quoted post

                        QUOTE(*007* @ Sep 21 2005, 09:19 PM) Quoted post

                        QUOTE(JWB @ Sep 21 2005, 09:19 PM) Quoted post

                        QUOTE(*007* @ Sep 21 2005, 09:18 PM) Quoted post

                        QUOTE(JWB @ Sep 21 2005, 09:16 PM) Quoted post

                        Looks like the NHL discovered this thing called marketing.
                        [/b][/quote]
                        You see the commercial? They spent some cash for a change
                        [/b][/quote]

                        Haven't seen it yet.
                        [/b][/quote]
                        Nhl.com....pretty tight
                        [/b][/quote]

                        Not bad.

                        Not bad at all.
                        [/b][/quote]
                        You guys actually like that ad? [img]style_emoticons/<#EMO_DIR#>/huh.gif[/img]
                        [/b][/quote]

                        It's better than what they've been doing, which was next to nothing.
                        RIP Chris Jones 1971-2009
                        You'll never be forgotten.

                        Comment


                        • #13
                          QUOTE(JWB @ Sep 21 2005, 09:25 PM) Quoted post

                          QUOTE(GloveSaveandaBeauty @ Sep 21 2005, 09:24 PM) Quoted post

                          QUOTE(JWB @ Sep 21 2005, 09:21 PM) Quoted post

                          QUOTE(*007* @ Sep 21 2005, 09:19 PM) Quoted post

                          QUOTE(JWB @ Sep 21 2005, 09:19 PM) Quoted post

                          QUOTE(*007* @ Sep 21 2005, 09:18 PM) Quoted post

                          QUOTE(JWB @ Sep 21 2005, 09:16 PM) Quoted post

                          Looks like the NHL discovered this thing called marketing.
                          [/b][/quote]
                          You see the commercial? They spent some cash for a change
                          [/b][/quote]

                          Haven't seen it yet.
                          [/b][/quote]
                          Nhl.com....pretty tight
                          [/b][/quote]

                          Not bad.

                          Not bad at all.
                          [/b][/quote]
                          You guys actually like that ad? [img]style_emoticons/<#EMO_DIR#>/huh.gif[/img]
                          [/b][/quote]

                          It's better than what they've been doing, which was next to nothing.
                          [/b][/quote]
                          True.

                          Comment


                          • #14
                            QUOTE(*007* @ Sep 21 2005, 09:19 PM) Quoted post

                            QUOTE(GloveSaveandaBeauty @ Sep 21 2005, 09:17 PM) Quoted post

                            QUOTE(*007* @ Sep 21 2005, 09:15 PM) Quoted post

                            QUOTE(GloveSaveandaBeauty @ Sep 21 2005, 09:15 PM) Quoted post

                            Fucked up the quote tags.
                            [/b][/quote]
                            Get your fake ID, Fatty...
                            [/b][/quote]
                            Take a sedative, Hero.

                            How many more Lounge phrases can I work into my posts tonight?
                            [/b][/quote]
                            There's a few more out there....

                            Work in asscake
                            [/b][/quote]


                            OK, I will.

                            My NHL? It's not my NHL Bettman....it's your NHL, asscake!

                            Comment


                            • #15
                              QUOTE(Jack Daniels @ Sep 21 2005, 10:43 PM) Quoted post

                              QUOTE(*007* @ Sep 21 2005, 09:19 PM) Quoted post

                              QUOTE(GloveSaveandaBeauty @ Sep 21 2005, 09:17 PM) Quoted post

                              QUOTE(*007* @ Sep 21 2005, 09:15 PM) Quoted post

                              QUOTE(GloveSaveandaBeauty @ Sep 21 2005, 09:15 PM) Quoted post

                              Fucked up the quote tags.
                              [/b][/quote]
                              Get your fake ID, Fatty...
                              [/b][/quote]
                              Take a sedative, Hero.

                              How many more Lounge phrases can I work into my posts tonight?
                              [/b][/quote]
                              There's a few more out there....

                              Work in asscake
                              [/b][/quote]


                              OK, I will.

                              My NHL? It's not my NHL Bettman....it's your NHL, asscake!
                              [/b][/quote]
                              Sorry, I already used asscake elsewhere. I think I've covered most of the phrases.

                              Comment

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