Announcement

Collapse
No announcement yet.

Google to rule the world

Collapse
X
 
  • Filter
  • Time
  • Show
Clear All
new posts

  • Google to rule the world

    http://www.business2.com/b2/web/articles/0...93558-1,00.html

    Free Wi-Fi? Get Ready for GoogleNet.
    By Om Malik, August 12, 2005

    What if Google (GOOG) wanted to give Wi-Fi access to everyone in America? And what if it had technology capable of targeting advertising to a user’s precise location? The gatekeeper of the world’s information could become one of the globe’s biggest Internet providers and one of its most powerful ad sellers, basically supplanting telecoms in one fell swoop. Sounds crazy, but how might Google go about it?
    First it would build a national broadband network -- let's call it the GoogleNet -- massive enough to rival even the country's biggest Internet service providers. Business 2.0 has learned from telecom insiders that Google is already building such a network, though ostensibly for many reasons. For the past year, it has quietly been shopping for miles and miles of "dark," or unused, fiber-optic cable across the country from wholesalers such as New York’s AboveNet. It's also acquiring superfast connections from Cogent Communications and WilTel, among others, between East Coast cities including Atlanta, Miami, and New York. Such large-scale purchases are unprecedented for an Internet company, but Google's timing is impeccable. The rash of telecom bankruptcies has freed up a ton of bargain-priced capacity, which Google needs as it prepares to unleash a flood of new, bandwidth-hungry applications. These offerings could include everything from a digital-video database to on-demand television programming.

    An even more compelling reason for Google to build its own network is that it could save the company millions of dollars a month. Here's why: Every time a user performs a search on Google, the data is transmitted over a network owned by an ISP -- say, Comcast (CMCSK) -- which links up with Google's servers via a wholesaler like AboveNet. When AboveNet bridges that gap between Google and Comcast, Google has to pay as much as $60 per megabit in IP transit fees. As Google adds bandwidth-intensive services, those costs will increase. Big networks owned by the likes of AT&T (T) get around transit fees by striking "peering" arrangements, in which the networks swap traffic and no money is exchanged. By cutting out middlemen like AboveNet, Google could share traffic directly with ISPs to avoid fees.
    Official Lounge Sponsor of:
    MIGOTS!, TJ Oshie, David Freese, Sponsoring Softball Players, Trout, Bon Jovi, Cold, hard facts, rigidly defined with mathematical precision, The abortion boat, which traveled to Poland in 2003 and Ireland in 2001.

    Former Lounge Sponsor of:
    The Hebrew Hammer, BBZ, Foods that start with the letter 'Q', Paul 'Visor' Mitchell, FBBHOFer Brett "William" Wallace, BBFHOF, THE LALPHABET: A B C D E F G H I J K L M N I Z M N O P Q R S T U V Z T U V X Y X Z, The Return of MarkD.

  • #2
    I bow to my new Google overlords.

    Comment


    • #3
      Originally posted by Dr.Gonzo@Aug 16 2005, 09:43 AM
      I bow to my new Google overlords.
      Don't blame me. I voted for Kodos.
      Official Lounge Sponsor of:
      MIGOTS!, TJ Oshie, David Freese, Sponsoring Softball Players, Trout, Bon Jovi, Cold, hard facts, rigidly defined with mathematical precision, The abortion boat, which traveled to Poland in 2003 and Ireland in 2001.

      Former Lounge Sponsor of:
      The Hebrew Hammer, BBZ, Foods that start with the letter 'Q', Paul 'Visor' Mitchell, FBBHOFer Brett "William" Wallace, BBFHOF, THE LALPHABET: A B C D E F G H I J K L M N I Z M N O P Q R S T U V Z T U V X Y X Z, The Return of MarkD.

      Comment


      • #4
        I would not be surprised to see Google buy out McCleod USA to get a foothold in the Mid West.

        Comment


        • #5
          I love Google.

          Comment


          • #6
            Goooooooogle...
            OFFICIAL LOUNGE SPONSOR OF INDEPENDENT MUSIC
            OFFICIAL LOUNGE SPONSOR OF YOUR 2019 STANLEY CUP CHAMPION ST. LOUIS BLUES!!!
            OFFICIAL LOUNGE SPONSOR OF WACHA WACHA WACHA
            OFFICIAL LOUNGE SPONSOR OF PICKS AND PROSPECTS FOR THE OAKLAND ATHLETICS

            Comment


            • #7
              The county that I live in, in metro Detroit is looking to go WiFi as well. I would love to tell Comcast or WOW to shove their $60 fee up their ass.

              ** Official Lounge sponsor of Fulham and Detroit Lions**

              Comment


              • #8
                That'd be great.
                When you say to your neighbor, "We're having a loud party on Saturday night if that's alright with you," what you really mean is, "We're having a loud party on Saturday night."

                Comment


                • #9
                  What does Al Gore think of this?
                  " Look, forget the myths the media's created about the White House--the truth is, these are not very bright guys, and things got out of hand."

                  Comment


                  • #10
                    I'm sure its a feature on "Current."

                    Its "hip" and interesting for "young" viewers. (All six of them.)
                    When you say to your neighbor, "We're having a loud party on Saturday night if that's alright with you," what you really mean is, "We're having a loud party on Saturday night."

                    Comment


                    • #11
                      This is exciting.

                      Teleportation can't be far behind.
                      Damn these electric sex pants!

                      26+31+34+42+44+46+64+67+82+06 = 10

                      Bring back the death penalty for corporations!

                      Comment


                      • #12
                        Originally posted by _STLfan_in_DFW@Aug 16 2005, 07:32 PM
                        What does Al Gore think of this?
                        He invented Google.

                        Comment

                        Working...
                        X