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The Man Who Loves Spam

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  • The Man Who Loves Spam

    This is exactly the type of asshat who is screwing things up for the rest of us.

    http://online.wsj.com/article_email/0,,SB1...HcKqDm4,00.html




    For Orlando Soto,
    No Day Is Complete
    Without Some Spam

    Lovers of Unsolicited E-Mail
    Keep Industry Afloat;
    'It's Like a Treasure Hunt'
    By MYLENE MANGALINDAN
    Staff Reporter of THE WALL STREET JOURNAL


    NEW YORK -- Orlando Soto looks forward each evening to spending time on his home computer after work. But when he logged on one Wednesday night last month, he was disappointed: There were 17 spam e-mail messages waiting for him.

    "Only 17," he lamented, scrolling through them. "That's a very light day."

    Mr. Soto routinely comes home to some 150 e-mail pitches, and he loves getting them all. The 45-year-old grandfather opens most of them. He answers spam questionnaires. And he buys stuff pitched in spam e-mail -- again and again. "Everyday people call it spam," says Mr. Soto, who prefers calling it "unsolicited" e-mail. "But I'm open to everything."

    If everyone hated spam, it would disappear. But like the traditional direct-mail marketers and telemarketers who came before them, spammers survive public outrage, filters, lawsuits and regulations because innumerable times a day, somebody, somewhere responds with money.

    One such somebody is Mr. Soto. He buys spam-pitched aromatherapy oils for his wife and pharmaceuticals for himself. His bookcases are lined with first-edition mystery novels he bought via spam. In a corner of his two-bedroom midtown-Manhattan apartment stands an antique pinball machine bought via spam. He plays Internet bingo at five cents a game on a Web site pitched to him by spam a few weeks ago. He buys stuff via spam for himself and to resell on Web sites he sets up -- a business idea he got from a spam pitch.

    Spam helps him "unwind" and "lose the stress of the day," Mr. Soto says.

    He's the kind of person spammers love: a serial buyer. He says that he sometimes spends hundreds of dollars a week buying via spam. Most spam responders are one-time customers, e-mail marketers say, so repeaters make all the difference. Scott Richter, who runs a mass e-mailing company called Optinrealbig.com LLC in Westminster, Colo., says about a fifth of those who order his vitamins and other products buy again. "Those repeat buyers help generate a bulk of the revenue," he says.

    There must be a lot of Mr. Sotos out there. In a survey by MailShell, a San Francisco antispam company, 8% of respondents said they have bought products via spam. Spammers say that percentage is probably low because many people are too embarrassed to admit responding to spam.

    Spammers say they typically need just one buyer per 10,000 spam messages to break even. Mr. Soto recently spent more than $100 on vitamins from a spam pitch that touted: "Buy 1, get 2 free, plus free shipping!" If this particular solicitation was typical, spam experts say, the spammer probably sent it to about five million people with a commission of about 30%. If 500 buyers averaged spending what Mr. Soto spent on the vitamins, the spammer would bring in about $15,000 in revenue from the mailing.
    2005 Mandatory Loyalty Oath: I love America, our troops, baseball, Moms, and certain pies. I want no harm to come to any of those institutions, nor do I take any glee in their demise.

  • #2
    This guy sounds like a winner to me.
    RIP Chris Jones 1971-2009
    You'll never be forgotten.

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    • #3
      Originally posted by JWB@Mar 15 2004, 03:32 PM
      This guy sounds like a winner to me.
      No wonder you got that computer virus!
      2005 Mandatory Loyalty Oath: I love America, our troops, baseball, Moms, and certain pies. I want no harm to come to any of those institutions, nor do I take any glee in their demise.

      Comment


      • #4
        Originally posted by Trigfunctions+Mar 15 2004, 03:33 PM-->
        QUOTE (Trigfunctions @ Mar 15 2004, 03:33 PM)

      • #5
        asscake
        Go Cards ...12 in 13.


        Comment


        • #6
          I thought there would be bi-partisan outrage over this guy.
          2005 Mandatory Loyalty Oath: I love America, our troops, baseball, Moms, and certain pies. I want no harm to come to any of those institutions, nor do I take any glee in their demise.

          Comment


          • #7
            If I can route all the BS that I'm sent on a daily basis to this man, I'd buy him drinks for a year.
            Make America Great For Once.

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            • #8
              Who looks/reads their spam anyways? Much less answers them and gets things. If I did I would have a medicine cabinet full of viagra, breast enlargements, home loans, credit cards and vacations.
              Sponsor of:
              Brian Elliott
              Kolten Wong & the arch in the outfield grass at Busch Stadium
              5-29-14-House77 turns down offer of free beer from me

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              • #9
                Originally posted by Trigfunctions@Mar 15 2004, 05:04 PM
                I thought there would be bi-partisan outrage over this guy.
                Screw you, hippy!
                Dude. Can. Fly.

                Comment


                • #10
                  When will these people figure it out...

                  I'M FUCKIN HAPPY WITH THE SIZE OF MY COCK!!! I DON'T CARE WHAT THAT BITCH TOLD YOU!!!

                  "
                  Why are the Russians suddenly a problem?" -Bgats

                  Comment


                  • #11
                    Originally posted by Guppy@Mar 15 2004, 07:04 PM
                    Who looks/reads their spam anyways? Much less answers them and gets things. If I did I would have a medicine cabinet full of viagra, breast enlargements, home loans, credit cards and vacations.
                    I'm guilty of looking at some of it if it sounds like something I have never heard of.

                    I don't think I've ordered anything from spam, and 99.5% goes to the trash, but sometimes I'll click and look.

                    Of course, it's usually the porn ones that get my attention ...

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