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Could make for some interesting commericials.
Yo Quiero Bush!
http://www.washingtonpost.com/wp-dyn/artic...-2004Feb19.html
Yo Quiero Bush!
http://www.washingtonpost.com/wp-dyn/artic...-2004Feb19.html
While the Bush camp is sitting on a $100 million war chest, strategists plan to target the ad blitz to fewer than 20 states -- such as Florida, Wisconsin, Missouri, Iowa, New Hampshire and New Mexico -- that were most closely contested in 2000.
By taking the rare step of preparing for a general-election ad blitz five months before the party conventions, the Bush team is following the lead of President Bill Clinton, whose early 1996 commercials helped frame the election by tying GOP nominee Robert J. Dole to unpopular House speaker Newt Gingrich (R-Ga.). The Bush ads would air at a time when Kerry may lack the resources to effectively respond, and in any event the money must be spent before the fall, when both nominees will be limited to $75 million in public financing.
From the campaign's Arlington headquarters, McKinnon, a former Democrat, is directing an expanded 12-person media team that includes Stuart Stevens and Russ Schriefer of New York, veterans of the last Bush campaign; Alex Castellanos of Alexandria, who worked for Dole's 1996 campaign; Fred Davis of Hollywood, who helped elect Sen. Elizabeth Dole in North Carolina; Frank Guerra of San Antonio, who has worked for Florida Gov. Jeb Bush ®; Scott Howell of Dallas, a former Karl Rove associate; Chris Mottola of Philadelphia, who also worked for Dole's presidential bid; Vada Hill, who is credited with making the talking-dog commercials for Taco Bell; and Madison Avenue adman Harold Kaplan, who has written Kentucky Fried Chicken spots.
By taking the rare step of preparing for a general-election ad blitz five months before the party conventions, the Bush team is following the lead of President Bill Clinton, whose early 1996 commercials helped frame the election by tying GOP nominee Robert J. Dole to unpopular House speaker Newt Gingrich (R-Ga.). The Bush ads would air at a time when Kerry may lack the resources to effectively respond, and in any event the money must be spent before the fall, when both nominees will be limited to $75 million in public financing.
From the campaign's Arlington headquarters, McKinnon, a former Democrat, is directing an expanded 12-person media team that includes Stuart Stevens and Russ Schriefer of New York, veterans of the last Bush campaign; Alex Castellanos of Alexandria, who worked for Dole's 1996 campaign; Fred Davis of Hollywood, who helped elect Sen. Elizabeth Dole in North Carolina; Frank Guerra of San Antonio, who has worked for Florida Gov. Jeb Bush ®; Scott Howell of Dallas, a former Karl Rove associate; Chris Mottola of Philadelphia, who also worked for Dole's presidential bid; Vada Hill, who is credited with making the talking-dog commercials for Taco Bell; and Madison Avenue adman Harold Kaplan, who has written Kentucky Fried Chicken spots.
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