
Elle Macpherson's Lingerie Ad Banned
Wed Mar 3, 1:31 PM ET
LONDON - An ad for supermodel Elle Macpherson's lingerie line has been banned after regulators received a complaint from the public that the model in the ad appeared to be masturbating.
The Advertising Standards Authority said Wednesday it had ruled that the ad by Bendon UK Ltd. for its range of Elle Macpherson Intimates was offensive and couldn't be repeated.
The complaint was about an ad in Vogue magazine that showed a model wearing a bra and panties, and her thumbs were hooked inside the panties. The image was framed as if shot through a keyhole, and the model's head was not visible.
Bendon UK said the ad was inspired by Alfred Hitchcock (news)'s film "Rear Window," showing a moment that was "feminine, luxurious and stylized." Vogue argued that the image was "beautiful with no disturbing undertones."
The Advertising Standards Authority ordered Bendon UK to consult with the agency before doing any more advertising.
Wed Mar 3, 1:31 PM ET
LONDON - An ad for supermodel Elle Macpherson's lingerie line has been banned after regulators received a complaint from the public that the model in the ad appeared to be masturbating.
The Advertising Standards Authority said Wednesday it had ruled that the ad by Bendon UK Ltd. for its range of Elle Macpherson Intimates was offensive and couldn't be repeated.
The complaint was about an ad in Vogue magazine that showed a model wearing a bra and panties, and her thumbs were hooked inside the panties. The image was framed as if shot through a keyhole, and the model's head was not visible.
Bendon UK said the ad was inspired by Alfred Hitchcock (news)'s film "Rear Window," showing a moment that was "feminine, luxurious and stylized." Vogue argued that the image was "beautiful with no disturbing undertones."
The Advertising Standards Authority ordered Bendon UK to consult with the agency before doing any more advertising.
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